I was just surfing the
net, to find some information on writing a perfect Sales letter and I came
across this awesome video on sales letter. I would definitely like to share
this with you. See how a single penny cans upsell for you.
This is an actual sales letter created for a local bakery in Liberty Lake, WA. It pulled an incredible 15% response rate with 90% upsells. Mailed in 2010 and brought in over 540 new clients.
What impressed me the most, in this sales letter, was the use of the penny. It is a great technique of persuasion. To begin with, the penny gets the reader’s attention and makes him read more. Later that penny makes the reader walk into the bakery, to get the free gift , which makes the customer try more product . What an amazing idea? So what do you think about it? Do post your comments on this video.
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