Before deciding, what is legal to include in sales letter it
is important to understand what Sales letter actually is? A sales letter
is a form of direct mail which is mailed to the customers in order to get their
attention and persuade them to buy any particular product or service. It has been defined as "A form of direct
mail in which an advertiser sends a letter to a potential customer."[1] AIDA is perfect formula for writing an
accurate and legal sales letter[2]
I is for interest,
D is for desire,
and A is for action.
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