While writing a sales letter, a
lot of persuasion is used. The focus is to convert the reader into a customer.
In the process of doing this, many times the company makes huge claim without
backing it with scientific claims or use celebrities name to attract
customers. This is something completely illegal and unethical.
A company selling "alternative to the flu vaccine ", without any scientific base, makes huge claims in their sales letter such as:
- “The most effective alternative to the flu shot”
- “Natural health and strength can still be yours without flu shots”
- “Fight cold and flu – naturally!”
- “Safeguard you from deadly flu viruses.”
The reader can get influenced and buy the product instead of getting the approved vaccine might opt to buy the alternative flu vaccine.Whereas, the vaccine is the best way to prevent getting the flu.[1] Such kind of claims are unethical and should not be made.
No comments:
Post a Comment